Where It Started

Clubwear was built by four longtime friends — Joe, Zed, Jack, and Luke — who all grew up on the island of Barbados, where weekends meant sun, golf carts, and whatever else the day turned into.

Joe, Zed, and Luke first learned golf as kids — the swings, the etiquette, the “quiet please” side of the game. But like most kids, they eventually dropped it. Golf just didn’t feel like them anymore — too stiff, too serious.

How It Came Back Around

Fast forward to 2018. Joe and Luke dusted off the clubs, called up Zed, and hit the course for the first time in years. It wasn’t pretty — but it was fun. They remembered what made golf special in the first place: not the score, but the laughs, the trash talk, and the stories that came out of every bad shot.

Then there’s Jack — Luke’s brother and a proud golf hater back in the day. Wouldn’t even ride in the cart. But in 2019, he gave it a shot… and of course, got hooked too.

The Crew

Golf runs deep in their families — from Joe’s scratch-golfer brother to Zed’s legendary grandfather to the brothers’ golf-loving dad. But for this crew, it’s never been about living up to anyone’s swing. It’s about making the game their own — one laugh, one round, one ridiculous story at a time.

Why We Built Clubwear

We built Clubwear because we were tired of seeing sport taken too seriously. We wanted to bring back the part that mattered most — the fun, the people, and the moments that become legends in the group chat.

For us, golf (and everything else we play) is about showing up, swinging hard, and not caring too much about the scorecard. It’s about good times, bad shots, and doing it all for the kicks.