Clubwear was built by Joe, Zed, Jack, and Luke — four longtime friends from Barbados who grew up around golf, walked away from it, then came back and realized something: the game was never really about the game. Joe, Zed, and Luke learned golf as kids. Proper swings. Course etiquette. The 'quiet please' stuff. But like most kids, they eventually dropped it. Golf felt stuffy. It wasn't them.
Four Friends. One Island. Zero Pretense.
Where It Started
The Comeback
Fast forward to 2018. Joe and Luke dust off their clubs, drag Zed along, and play their first round in years. The shots are terrible. The vibes are perfect. And just like that, they remember — golf was always about this. The laughs. The trash talk. The crew. Then there's Jack — Luke's brother and self-proclaimed golf hater. Wouldn't even ride in the cart. But in 2019, he plays one round… and gets hooked like everyone else.
The Bloodline
Golf runs deep in their families. Joe's brother plays scratch. Zed's grandfather was a legend on the course. The brothers' dad still plays every chance he gets. But this crew? They're not trying to match anyone's handicap. They're just out here making the game their own — one bad shot and inside joke at a time.
Why We Built Clubwear
Because somewhere along the way, sport got too serious. We wanted to bring back the part that actually matters: the people, the energy, the moments that become stories. Golf was our entry point, but Clubwear is for anyone who moves through life saying yes — to the pickup game, the spontaneous round, the beach day, the road trip. This brand is for the ones who care more about the memory than the medal. Who'd rather play 9 and grab drinks after than grind for perfection. Who show up because it's fun, not because it's supposed to be.
Clubwear is for the ones who do it for kicks. Always.
